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IJGMS (v3:n1)

Volume 3, Number 1


CONTENTS

Internationalization and Motives of OFDI into China among Malaysian MNEs. Fariza Hashim .
Emergence Of 'Consumer Group Buying On The Web' Firms In India: What Differentiates Them From the Failed Pioneers? Shobith Balaram and Varinder M. Sharma .
The E-Books and E-Readers: A Portrait of Technology Acceptance. James A. Sena .


ABSTRACTS


Internationalization and Motives of OFDI into China among Malaysian MNEs
Fariza Hashim

Associate Professor, College of Business Administration,
Prince Sultan University, P.O.Box 66833,
Riyadh 11586, Saudi Arabia
fhashim@pscw.psu.edu.sa
farizahashim@gmail.com
Phone:966-563300419
Fax:966-4548317

Abstract

This paper attempts to emphasize the behavior of firm's international expansion in enhancing its competitiveness among MNEs from emerging countries like Malaysia. The intense competition in the domestic and global market has forced firms to be more efficient in their cost, resources and market. The lucrative markets, resources and policies that China offers entice Malaysian MNEs to escalate its global expansion. This study aims to enlighten the motivation factors, which impel and entice Malaysian MNEs to locate their investment into China instead of other location in the region.

Keywords: MNEs, Emerging Countries, International Expansion, Motives FDI

Emergence of 'Consumer Group Buying On The Web' Firms in India: What Differentiates Them From The Failed Pioneers?
Varinder M. Sharma, Ph. D.
Eberly College of Business & Information Technology
Indiana University of Pennsylvania,
Indiana, PA 15705.
sharma@iup.edu

Shobith Balaram,

Eberly College of Business & Information Technology
Indiana University of Pennsylvania,
Indiana, PA 15705.
shobithb@gmail.com

Abstract

The 'consumer group buying on the web' phenomenon emerged during the late 1990s to enable consumers to buy in groups to obtain deep discounts. However, most of the pioneering firms catering to group buying disappeared by the year 2001. The phenomenon became active again with the arrival of new firms and this time it also started in India. Will the Indian firms last long or fail like their erstwhile pioneers? In order to answer this question, this study develops a framework to systematically compare the strategies of Indian firms with those of the pioneers, and also offers additional strategies to enhance these firms' sustainability.
Keywords: E-business, Group Buying, Failed Pioneering Firms, Indian Group Buying, Consumer Aggregation, Bargain oriented Consumers




The E-Books and E-Readers: A Portrait of Technology Acceptance

James A. Sena California Polytechnic State University
San Luis Obispo, CA 93407
jimsena@gmail.com

Abstract

This paper explores the introduction and development of the e-reader/e-book as a device and phenomena. The Innovation Diffusion Technology [IDT] model is presented and applied to the media industry. Its various characteristics are used to examine the eReader industry by identifying, portraying and contextualizing the players and their products. Special consideration dealing with digital rights, legal and ethical considerations will be tendered as appropriate in various sections of the paper.The paper concludes with several inferences and conclusions that frame the ethical and legal issues about the eReader phenomenon.Keywords: eReader, eBooks, Information Diffusion Technology Model, Media Publishers.